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This is a one-woman, full-service creative agency that uses digital media and marketing to create results that drive revenue.
There's so much more to your brand than the logo. It's about vision, identity, reputation and purpose. Whether you're starting out as an entrepreneur or you're an established industry leader, it's always worth taking the time to be strategic with your brand.
You know what makes your product or service the best. Your target market should know it too! A marketing strategy can help you reach the people most likely to become customers, impress them with all your attractive qualities and win their hearts with irresistible offers.
The words we use matter, especially in the world today. The right words and phrases can determine whether a message is mundane or memorable, complicated or compelling, problematic or purposeful. Let's figure out what you want to say and the best way to say it.
They say that anyone can build a website these days. That might be true, but some things should be left to the experts, and your website is definitely one of them. If it's worth doing, it's worth doing right, so let's create a website that's accessible, affordable, beautiful and effective.
There's no better marketing than true word-of-mouth. That's never going to change, but what has changed is where word-of-mouth takes place. If you want your customers to spread to the word, your business needs to be easy to find, follow and share on social media.
Ways we can work together...
the beauty
You know what your business needs, you just need someone to make it happen—and make it look beautiful! From managing your social media feeds to updating your website, this offer is all about designing, creating and implementing digital media.
The brains
You know your business needs, well, something—you're just not sure what it is! This offer is all about consulting, analyzing and strategizing. You get a report with recommendations to improve the way you do business, but it's up to you to make it happen.
the brawn
Wanting to make your team stronger is good management, and teaching them new skills is the best way to do that. This offer is all about training. Let's give your team the confidence to use creative tools that will improve your business.
The Total Package
You want it all? Welcome to the club. This full-service, start-to-finish offer combines the Beauty, the Brains and the Brawn to transform the way you do business in the digital world. The work will be worth it and the outcomes will blow your mind.
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Hi, I'm Erica James
I'm a creative consultant with a journalism education and more than 15 years of experience in marketing and communications. After spending ten of those years in the corporate world, I’m ready to share my skills with clients that want to elevate their brand in way that will drive revenue. I’m energetic, creative and collaborative, but I’m nothing if not adaptable. If I don’t know how to do it, I can almost definitely figure it out.
Follow me on Instagram at @archetypecreativeagency for digital marketing tips and more.
